The College of Economics and Business Administration (CEBA) conducted a workshop on “Innovative Idea Generation and Entrepreneurship” on 18th October 2022.

Dr. Habiba AL-Mughairi, Head of CEBA, University of Technology and Applied Sciences, Ibra, Oman was the resource person. The event was attended by 366 students of Entrepreneurship course. The goal of the workshop was to instill innovative thinking in aspiring entrepreneurs.

The speaker motivated the students by showing new concepts that have carved out a niche in the industry. She gave information about the Fourth Industrial Revolution, its elements and the most important innovations that the world is experiencing in the current era. She also discussed "finding unique ideas" and "turning those ideas into business possibilities" with new products or services. The speaker outlined the essential criteria that must be addressed when picking a business idea at the end of the workshop.

Dr Habiba Al Mughairi demonstrated her thoughtfulness by inviting students to contact her directly to discuss the innovative company concept. The session was concluded with question and answer.